課程大綱：
本課程有助於學生取得「會議展覽專業人員認證考試」證照。以全英語授課模式對國內外會展產業、原理與實務進行說明。會展結合「會議」、「獎勵旅遊」、「論壇」及「展覽」。在此課程中，學生將學會如何規劃國際會議、策劃企業獎勵旅遊及舉辦論壇與展覽。This course is designed to help students get certified in the MICE industry. MICE stands for Meetings, Incentive Travel, Conventions and Events. The course is meant for students from various spheres who are interested in event management business. By the end of this course, students are expected to be in possession of theoretical knowledge of MICE and a practical technique to plan a lavish incentive trip; organize a conference; execute a specific type of event.
The course is delivered in English.
In-class assignments (Practices 1-4) 40%
Midterm Presentation 30%
Term Project 30%
*Please consult the instructor for extra credit work if you need it.
To be announced.
課程進度：
Introduction
Pitching an Idea
Pitching an Idea
The Elevator Pitch
National Holiday
The Keynote Speech
The Keynote Speech
The Keynote Speech
Midterm Presentation
Midterm Presentation
Incentive Tourism
Incentive Tourism
Conference and Conventions
Conference and Conventions
Conference and Conventions
Conference and Conventions
Term project
Term project
No class
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